“Are You Listening?”

The Client: HBO Max Pa’lante!

The Ask: Ideate, produce and execute an integrated content campaign that highlights tough conversations in the Latinx community while bringing awareness to the iconic HBO Max show Habla.

We created a quarterly series rooted in listening rather than speaking. The topics covered include: Youth, Motherhood, Identity/Diversity and Mental Health

The Deliverables/Responsibilities:

• Campaign concept and casting board for client

• Talent acquisition

• Shoot production and execution

• Storyboarding

• Directing

• Creative & Art Direction

• Copywriting

• Branding

• PR