The Client: Converse

The Ask: Create a cultural moment in LA to celebrate Dia de Los Muertos and the launch of Mexican muralist, Saner’s sneaker collaboration. We wanted to ensure this beautiful tradition was not overshadowed by corporate messaging so we seamlessly incorporated Converse’s brand messaging of empowering creatives throughout the event with all local vendors, a commissioned mural from a local muralist an appropriately curated the guest list and the cherry on top: hosting the event and commissioning the mural at cultural institution: Plaza de la Raza.

The Deliverables/Responsibilities:

• Creative & Art Direction

• Event Production

• Talent Booking

• Storyboarding

• Location Scouting & Booking

• Permitting

• Fabrications

• Workshop Creation

• Post Event content

• Influencer Seeding